Blogging is a great way to communicate with customers and provide information. It also helps search engines better understand your business and increases site visits.

1. Blogging boosts your brand.

Shoppers increasingly rely on online research for purchasing decisions. In addition to providing business information, blogging boosts your brand awareness and helps customers emotionally connect with you.

2. It shows your competitive advantages.

Customers have many choices online, and an important part of your business is your advantages over competitors. Your blog is a great resource to highlight your competitive advantages while promoting your company and products.

3. Blogging builds relationships with customers.

Blogs show customers that your business is not a faceless company with no culture or personality. It’s also a great place for your customers to interact with you. When your blog creates feedback, you can gain excellent insight into things customers want.

4. It can establish you as an expert.

Blogs are a great place to share your industry knowledge and expertise. This creates customer confidence that can increase sales. Your blog is also a great place to announce your industry contributions. 

Things to consider for your blog posts.

When writing blog posts, think of words potential customers enter in search engines when searching for your products (these are called ‘keywords’). Repeat these keywords two or three times in a blog post.

To provide search engines enough information, your blog post should contain about 300 to 500 total words. It’s also beneficial to add high quality images, infographics or videos. These can help gain links to your blog that improve your search engine ranking.

Let’s get started.

1. Create a blog on your Bigcommerce page. 
2. If using a third party blog like WordPress or Blogger, use a subdomain such as 
3. blog.examplestore.com. 
4. Include a link to your blog in the top navigation of your Bigcommerce site.
5. Write your first entry! Be creative and make it fun.