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Use an email application instead of your personal email.

As your business grows it can become difficult to manage email campaigns from your personal email. Use a free or low-cost email application like MailChimp to make the process easier.

Create beautiful, professional emails.

Email applications help you quickly create high quality emails that make your store appear professional and reliable.

You can also create newsletters and promotion templates to reuse in future campaigns.

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If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on - Steve Jobs

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Examples of these websites include:

High traffic — High Competition.

Price comparison websites get high traffic — Nextag.com alone gets 30 million unique visitors per month.

With such valuable sales opportunities there’s also strong competition. Make yourself stand out with bargains, new products and good customer reviews.

High value leads.

Visitors coming to your store from price comparison sites are quality leads and more likely to conver.

Small fees per visitor.

Shopping comparison site costs vary. While some are free, most
incur small fees when visitors click through to your site (pay-per-click).

How do I get started?

You’ll need to create a product feed to export into the product comparison site.

1. Select the sites you want to use.

Go to Shopping comparison sites from the marketing menu and decide the sites to use by checking them and hitting save.

2. Map your product categories.

To make it easy for shoppers to find your products, map your product categories to the site you’re using. For example, if you sell jewelry and have a category called Men’s rings, map this to Bizrate's Jewlery & Watches > Rings. Do this for each product category.

3. Create your product feed.

Go back to the Shopping comparison site section of your Marketing menu. In the tab for the shopping comparison site, click the Download Feed File. This creates files you can upload into the comparison site.

4. Create good product titles, images and descriptions.

Make sure your store has good product titles, images and descriptions. These help with search engine optimization (SEO) and enticing shoppers to buy. It also helps you in shopping comparison sites.

5. Upload your feed file into the shopping comparison site.

Go to the shopping comparison site, sign up and upload your product feed file.

6. Upload new feed file when your products change.

This is important —when your store products change, you’ll need to re-generate your feed file and upload it to the shopping comparison site.

Blogging is a great way to communicate with customers and provide information. It also helps search engines better understand your business and increases site visits.

1. Blogging boosts your brand.

Shoppers increasingly rely on online research for purchasing decisions. In addition to providing business information, blogging boosts your brand awareness and helps customers emotionally connect with you.

2. It shows your competitive advantages.

Customers have many choices online, and an important part of your business is your advantages over competitors. Your blog is a great resource to highlight your competitive advantages while promoting your company and products.

3. Blogging builds relationships with customers.

Blogs show customers that your business is not a faceless company with no culture or personality. It’s also a great place for your customers to interact with you. When your blog creates feedback, you can gain excellent insight into things customers want.

4. It can establish you as an expert.

Blogs are a great place to share your industry knowledge and expertise. This creates customer confidence that can increase sales. Your blog is also a great place to announce your industry contributions. 

Things to consider for your blog posts.

When writing blog posts, think of words potential customers enter in search engines when searching for your products (these are called ‘keywords’). Repeat these keywords two or three times in a blog post.

To provide search engines enough information, your blog post should contain about 300 to 500 total words. It’s also beneficial to add high quality images, infographics or videos. These can help gain links to your blog that improve your search engine ranking.

Let’s get started.

1. Create a blog on your Bigcommerce page. 
2. If using a third party blog like WordPress or Blogger, use a subdomain such as 
3. blog.examplestore.com. 
4. Include a link to your blog in the top navigation of your Bigcommerce site.
5. Write your first entry! Be creative and make it fun.